The history of Land Rover from National Geographic.

The story of Land Rover from its inception as a way to save the Rover company to its becoming the SUV of choice for the landed gentry.

The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey. It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales. The first Land Rover prototype, later nicknamed ‘Centre Steer’, was built on a Jeep chassis and axles.

The early choice of color was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis.